TFC, the world’s largest and leading Filipino news and entertainment brand, and Remitly, the easy, fast, and affordable way to send money to the Philippines from a computer or mobile device, have partnered to bring Filipinos all over the world the first-ever digital Christmas caroling experience, Namamasko Po! The Kapamilya Christmas Carols. The project will bring the Filipino Christmas spirit to Kapamilyas around the world.
“I came to realize that in countries like the U.S., you get more trick-or-treaters than you get Christmas carolers,” said Head of Global Events Ricky Resurreccion, a migrant who has lived away from the Philippines for many years. He adds: “Mas maraming nananakot, kaysa sa nangangarolling.” (There are more people trying to scare you, than those bringing good cheer through caroling). Anecdotal to some but true for most, there is a sentimental longing for celebrating Christmas the way it is done in the homeland, especially given that the Philippines is famous for having the world’s longest Christmas season.
“Namamasko Po!” is a digital concert series that brings the viewer 12 days of happy, hopeful, and comforting sounds of a true “Paskong Pinoy” (Filipino Christmas) to celebrate the holiday the Filipino way while they’re thousands of miles away from home. Various Kapamilya artists like Erik Santos, Jed Madela, Jona, Jason Dy, Klarisse, Nyoy Volante, Yeng Constantino, and more will brighten the holidays for Filipinos in the U.S., Canada, the U.K., Australia, and the Philippines.
Remitly Senior Marketing Manager Katrina Tioseco shares that many Remitly customers who moved away from the Philippines claim that “Iba pa rin ang Pasko sa Pinas,” (Christmas in the Philippines is incomparable). This project seeks to bring the Filipino Christmas spirit to them that they have missed so much.
Tioseco explains that “Namamasko Po!” hopes to fill in that gap. “By supporting the creation of the first-ever digital Christmas caroling experience, we hope to spread more of the holiday cheer and deliver some of that uniquely Pinoy Christmas spirit wherever they are in the world.”
Launching December 1, “Namamasko Po!” will feature a Kapamilya artist each day for twelve days to sing and greet viewers live, with pre-selected Christmas songs. Recording live from Manila, the broadcast will be available to viewers on TFC Online in the U.S., Canada, U.K., and Australia at their respective time zones and on Facebook Live on the Kapamilya TFC Facebook account
TFC and Remitly are excited to have the project spread Pinoy holiday cheer. Resurreccion points out how technology can really be an enabler, especially this season. He said, “It’s cool that technology has come a long way where something as personal and real-time like Christmas caroling can be experienced in a unique but familiar way. It is truly going to be a wonderful treat for global Filipinos.”
Tioseco notes how “Namamasko Po!” can inspire the community to come together: “This is a truly innovative collaboration with TFC, where we see both teams pushing boundaries in terms of delivering engaging, celebrity-packed content that’s designed to reach as many overseas Filipinos as possible, online. We hope they enjoy the songs and Christmas carols by their favorite artists, and invite them to join the hundreds of thousands of Filipinos who enjoy great exchange rates when they send money home with Remitly.”